Just think of the golden yellow of the marigold flowers in your garden. This is a true golden yellow. Special Note: The dye will darken when vinegar is added. If dark sediment should settle to the bottom of the dye do not panic, this is settled color caused by adding Vinegar. Just run the dye through a coffee filter to remove the color sediment. This is another option by not adding vinegar you will not get the black deposit, you will also get a pale version of the dye. If you want the strong golden yellow please add the vinegar, and avoid the black on the bottom of the dye container. Please note other companies have gone to the 'No Vinegar' on this color, but I have found you get awesome color when adding vinegar, therefore you should keep extra packs on hand for when the dye should drop or stop working.